The general rule says that the more specialized the niche, the better your success rate, because the competition will be less, but the matter of course depends on the size of the market you are targeting.
For example, if you work in the field of design, I do not think that your specialization in designing logos in the Arab market will be appropriate, especially if you are a novice, but when you gain experience and clients you can do so.
This is in contrast to the foreign market for the same field, in which to be able to compete and gain experience, you have to specialize not only in designing logos, but perhaps in a specific field such as designing logos for restaurants or small shops … and so on.
Because of this search for specialization a new term appeared called nano-nich
I remember in the example of the sites I mentioned earlier, what if I made a site that only targets iPhone wireless headphones … You see how the specialty has become narrow and targeted, this is called Nano-Niche.
How to determine the niche
There are two general methods for determining the niche:
- Persons niche
- Products and services niche
The products and services niche is what we talked about in the example of phone sites, here you choose the field that you will be interested in based on a specific product or service and not anything else.
As for the niche of people, it is different, so here you choose the field based on a specific audience or category, and you talk about several topics that you care about, for example:
A YouTube channel that addresses high school students (study advice – choosing universities – time management tips – and others).
A website directed at girls (learning to cook – marriage advice – clothes and fashion – and others).
Marketing affiliate offers targeting fresh graduates (such as marketing educational courses, or marketing job sites … etc.).
Here, too, you can specialize more or define a problem, so let’s continue with the example of a site that addresses girls. Instead of targeting all girls and addressing all their problems, you can:
Only newly married girls are addressed.
Addressing newlywed girls in their first pregnancy.
Thus, people’s niche appears in the areas of profit from the Internet by creating digital content, so you target a certain category and try to help them with all or most of the problems they face.
How to choose the right niche for you
How would you approach picking a specialty that the two interests you and has enough of a current client base to be productive?
Start by making a rundown of potential specialties for your business. Conceptualize interests that you as of now partake in, pastimes that you wouldn’t see any problems with transforming into a business, strengths or preparing that you as of now have, and past work experience that might actually transform into a business.
Then, pick the best five thoughts that you are generally keen on transforming into a business. Maintaining a business takes a ton of time and responsibility, so you need to pick a subject that you are enthusiastic about. On the off chance that you loath the specialty, you won’t be as roused to make a solid effort to make it a triumph.
When you have a waitlist of thoughts, it’s an ideal opportunity to investigate them to see which one has the best potential to transform into a productive online business.
Exploration the fame capability of every thought. You need to search for a point that is mainstream enough on the web and in web indexes that you know a lot of clients will discover you. Do a Google search of catchphrases identified with your specialty. Search for a strong indexed lists page: sites devoted to the theme, articles expounded on the point, sites, items, and other online organizations in that niche.2 Competition is something worth being thankful for: it implies there is a market intrigued and prepared to purchase. In the event that you don’t discover numerous outcomes for your theme, there likely aren’t numerous potential clients on the web.
Catchphrase search. Utilize a watchword asset, for example, Google AdWords Keyword Planner or Answer the Public, to look for the catchphrases you previously turned upward. You need to discover mainstream search terms that bunches of individuals are as of now looking for. In the event that you see over 10,000 ventures for every month for your “fundamental” watchword and 50,000 all out for the other related yet more explicit catchphrases, that demonstrates a solid specialty for your online business.